Logo & Symbol Design
Page 7
3D Variations - Color, Light, View Point
Different ways to apply and map the same 3D logo. Three dimensional logos enable rapid changes to color, light, shadow and view point, with multiple applications. The brochure prepared from this logo, below, combines brand recognition with helpful information.
Imagine
3D Lighting & Different Colors
Imagine
Colorful Texture Mapping
Folding Brochure
Imagine Enterprise
Inside of Three Panel: Folding Brochure
Imagine Enterprise
Outside of Three Panel: Folding Brochure
Color Changing
Try the color changing logos, prepared from the same model.
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.