Logo & Symbol Design
Page 6
2D with 3D
The Active Vision concept symbol was designed in three dimensions and two dimensions for advertising animation and small, black and white packaging brand recognition. Learn about logos and symbols below.
Active Vision Concept
2D Symbol PNG 8 bit
Active Vision Concept
3D Symbol JPG 24 bit
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.