Logo & Symbol Design
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Black and White Logo - Gouache on Illustration Board
Rochester New York logo combines foliage of the Rochester Lilac Festival, with elegant text. Custom designed logos hand painted with gouache on illustration board. See more painted signs and logos.
Rochester NY Logo
Letter Rtransforms to a leaf. Known for Annual Lilac Festival
Design
Rochester New York applies just serif fonts with upper and lower case
for the word, Rochester
, and all capital letters for the
word, NEW YORK
. NEW YORK
text provides an anchor
to the logo, somewhat like an underline.
The letter R
forms a leaf which points towards the rest of the text.
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.