Logo & Symbol Design
Page 4
Positive and Negative Space
Black and white compact symbol uses positive and negative space
to communicate both the company name and its service.
A compass within the negative space, represents the letter, A
. What's the difference between a
logo and a symbol?
A. W. Symbol
Technical Illustration
AW: Negative Space
Negative space depicts the letter A
and positive space depicts the letter W
.
The A. W. Technical Illustration AW
, symbol applies positive and negative space to combine
the letter W
, with a compass representing the letter A
.
The compass appears like the letter A
while also representing the tools
of technical graphics.
Quality logos express concepts quickly, with simplicity.
This symbol was painted with gouache on illustration board. See more paintings.
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.