Logo & Symbol Design
Page 3
Text Transforms to Illustration
The Washburn Technical Illustration
logo combines sophisiticated, simple text with a technical pen.
The letter h
, forms the shape of a pen that appears to write text along the bottom of the logo.
Learn about logos and symbols below.
Concise Combinations
The best branding expresses the business
mission clearly and simply.
Logo text spells out the logo or symbol.
Positive or negative space, within the text, transforms
to an illustration that represents the company.
In this case, the letter h
forms the
sillouette of a technical pen.
The technical illustration logo was painted with gouache on illustration board. See more paintings.
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.