Logo & Symbol Design
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Burning Versus Shining Metal
See two completely different styles for the same symbol; a smoldering digit and shiny metal digit. Learn about logos and symbols below.
Burnished Gold Digit
3D VFX
Smoking, Burning Digit
3D with Visual Effects
3ds Max
Simplified 3D Beveled Symbol 5KB Eight Bit PNG
3ds Max
Simplified 3D Beveled Symbol 8KB Twenty Four Bit JPG
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.