Logo & Symbol Design
Page 21
Color & Three Dimensions
Colorful three dimensional logo and symbol include a conceptual design for
U2 Trading Systems and legacy media Pixel Bender
logo originally prepared with ActionScript 3D features.
Both display as eight bit PNG files for lightweight download and crisp edges.
JPG images often appear blurry.
Learn about logos and symbols below.
Logo Concept
Highlight and Shading. Eight bit PNG
Logo Concept
U2 Trading Systems. 3ds Max with brush on color
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.