Logo & Symbol Design
Page 20
Black & White
Angeles College logo, designed, then rendered with gouache on illustration board.
The Angeles College
logo won a design contest.
See more custom painted
signs and logos.
Angeles College
Symbol & Logo
Design
I wanted to convey modern technology, with a global outlook, for Angeles College.
The A
and S
wrap around the globe.
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.