Logo & Symbol Design
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California Coffee
Caffeine energized coffee bean jumps off the California Coffee logo. Prepared with gouache on illustration board. See more painted signs and logos.
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Font Types
For legibility and clear branding, combine no more than three font types per sign, graphic or logo. This example demonstrates simplicity and clarity with just two font types.
California Coffee's Mystral script displays with contrasting sans serif font. The sans serif font's rendered with bold text for emphasis and much lighter text for additional information.
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.