Logo & Symbol Design
Page 17
Wow! Light Maps
One three dimensional symbol mapped with colorful checkers, blue green aqua, lens flare, a wolf, frosted blue-violet and a space scene, render depth, highlight and shadow with beautiful light maps.
Light Maps
This page displays screenshots
from an interactive three dimensional symbol
rendered with WebGL light maps of different colors and patterns.
Light maps shine through
your logo or symbol, providing
a unique effect.
The light map for the top two symbols, on this page, appear under the symbol. For example see the colorful checkers logo with the checkered grid light map.
Preparation
Graphic composed from screen shots of an interactive 3D logo.
Find the interactive Change Light Maps
with the navigation bar.
Tap the interactive model to see different texture maps.
The interactive logo's composed with 3ds Max, WebGL and JavaScript. This unique symbol includes a baked highlight and shadow map with a light map overlay.
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.