Logo & Symbol Design
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Highlighted Gold Text
Gold highlights glint off of text in an Android tablet's screen. See the Android & Animated Display or tap the image, below.
3D Text & Tablet
Gold Text Highlights
3D Translator Icon
Light & Shadow with Gold on Blue Background
Illustration
The Android and text were modeled and mapped with 3ds Max. Rendered frames were combined to prepare the animated GIF.
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.