Logo & Symbol Design
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Logo on Fire
Burning, rippling digits. The number six six six. Tap the logo for interactive swipe to rotate Burning Digits.
3D Text VFX
Logo on Fire
Rendering
The 3D modeled text was originally loaded into legacy ActionScript 3D rendering software. Swirls of smoke and fire display as the digit rotates.
Current 3ds Max fire effect or WebGL framebuffers with the mix() method
could render similar effects.
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.