Logo & Symbol Design
Page 11
Choose Your Colors
One three dimensional logo mapped in subtle gray, full color gradations, blue green aqua, colorful checkers, stripes and a space scene, with depth, highlight and shadow. The logo rotates displaying all edges, the front and back.
See the interactive 3D logo. Search for VFX Logo
in the navigation bar. Select color schemes online.
Preparation
Graphic composed from screen shots of an interactive 3D logo.
Find the interactive VFX Logo
with the navigation bar.
Tap the interactive model to see different texture maps.
The interactive logo's composed with 3ds Max, WebGL and JavaScript.
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.