Logo & Symbol Design
Page 10
Brochure with Logo
The outside and inside of a brochure include logos, graphics and text designed to inspire new clients. The same 3D model's rendered with interactive colors. Tap the color changing logo.
Imagine Enterprise
Inside of Three Panel: Folding Brochure
Imagine Enterprise
Outside of Three Panel: Folding Brochure
Logos and Symbols
Often the terms logo
and symbol
refer to two different aspects
of a product's branding.
Logo
usually involves a brand's name in a specific font along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.